Technology was supposed to be a tool to enhance our lives—to help us communicate with our loved ones, learn new things, and grow as individuals.
But somewhere along the way, what was meant to empower us became an addictive machine optimized to keep us hooked. Our attention became the product, auctioned off in real-time bidding markets we never consented to.
We've been turned into products—data points sold to the highest bidder. All at the expense of our mental health, our relationships, and our precious time.
Billions of dollars have been invested into creating the most sophisticated algorithmic systems to ensure we are never free—no matter how disciplined we are. Infinite scrolls, autoplay, notification badges, streak mechanics—each designed by teams of brilliant engineers working against your best interests.
Just quitting digital tools is almost impossible since they have become an essential part of our lives. Work, education, community—they all live online now. Disconnecting is not the answer; it never was.
This is our attempt to fight back.
We believe in a different approach. Not blocking the internet, but shaping it. An intelligent layer that sits between you and the web, that understands content exists on a spectrum and makes real-time decisions to protect your attention.
We call it the Gray Engine—because the world isn't black and white, and the tools that protect us shouldn't pretend it is.
